App Store Optimization Basics: Your Roadmap to Discoverability
Titles and Subtitles that Work
Favor clarity over cleverness. Pair your core brand with a concise value phrase users actually type. Keep it readable, scannable, and honest, so relevance improves without confusing the person who discovers you.
Titles and Subtitles that Work
Your subtitle should advance the story: who it’s for, what problem it solves, or which outcome it delivers. Treat it as a promise that complements the title while reinforcing priority keywords naturally.
Descriptions and Promo Text that Persuade
Front-load benefits your audience actually wants. The first lines should answer, “Why this app, now?” Use simple language, short sentences, and concrete outcomes to reduce friction and inspire confident, low-hesitation installs.
Visual Assets that Tell the Story
Aim for a distinctive silhouette, limited colors, and strong contrast. The icon should hint at purpose without tiny details. Test against competitors on a crowded phone screen to ensure instant recognition.
Visual Assets that Tell the Story
Lead with the strongest benefit, not a generic dashboard. Add short, readable captions that complete a story from problem to solution. Ensure accessibility with legible text, high contrast, and inclusive, representative imagery.
Visual Assets that Tell the Story
Open with the aha moment, not a logo bumper. Keep cuts tight, highlight real interactions, and caption for silent viewing. Measure whether viewers install more often, then refine pacing and messaging accordingly.
Ratings, Reviews, and Ethical Growth
Ask for Ratings at the Right Time
Trigger prompts after clear success moments, never during onboarding or complex tasks. Respect frequency limits and provide an easy way to defer. Helpful timing raises ratings without sacrificing user goodwill or flow.
