Improving App Visibility on App Stores
ASO fundamentals that actually move the needle
Keyword research that mirrors user intent
Great visibility begins with understanding the language your audience already uses. Explore long-tail phrases, competitor gaps, and semantic clusters, then map queries to features and benefits. Share your top three intent-driven queries in the comments, and we will suggest ways to integrate them naturally.
Title and subtitle that set expectations
Your title should combine brand and core problem, while the subtitle clarifies the primary outcome. Avoid stuffing; aim for clarity and scannability on small screens. Try two variants focused on benefits, then ask your community to vote on what sets expectations faster.
The metadata feedback loop
Treat metadata like product code: iterate, measure, and learn. Review console search terms, conversion by country, and retention by keyword theme. Update sparingly but purposefully. Comment with your biggest metadata unknown, and we will propose a two-week experiment you can run.
Visual assets that stop the scroll
Choose a bold silhouette, high-contrast color pairing, and a single focal symbol. Test recognition at small sizes and dark mode backgrounds. Ask five users which icon they remember after five seconds, then share results to inspire your next iteration.
Visual assets that stop the scroll
Sequence screens like a mini narrative: problem, promise, proof, and payoff. Use crisp captions, accessible typography, and authentic in-app visuals. A small team from Porto did this and lifted conversion by twenty percent in two weeks. Try it and tell us your lift.
Ratings, reviews, and social proof
Prompt after a successful task, not at launch or under duress. Respect platform rate limits, avoid nagging, and let happy users lead. Tell us your most delightful in-app moment, and we will help craft a gentle review prompt for it.
Ratings, reviews, and social proof
Respond quickly, thank generously, and offer fixes for pain points. Future shoppers read replies as much as ratings. Highlight resolved issues in your next update notes, and invite those reviewers back. Share a before-and-after reply that changed a user’s mind.
Prioritize markets with data
Look at where impressions outpace downloads, where pricing aligns with purchasing power, and where competitors underinvest. Start with a pilot in one high-potential locale. Comment your target country, and we will suggest a localization quick-start checklist.
Transcreation beats literal translation
Adapt keywords, captions, and benefits to local idioms and cultural references. Test alternative value framing and emoji usage. Ask a native speaker to review for nuance. Share a phrase you struggle to localize, and we will propose three culturally tuned variants.
Acquisition that amplifies organic growth
Deep links and seamless handoffs
Use deferred deep links to bridge web, social, and store pages without losing context. Match the message on the ad to the first screenshot. Share your current funnel steps, and we will recommend one alignment to reduce drop-off.
Paid traffic that trains creatives
Run small, structured campaigns to test messaging, benefits, and visuals. Feed winning ideas into screenshots and subtitles. Paid learns fast; organic compounds. Tell us your best ad headline, and we will suggest its screenshot caption counterpart.
Owned media and web SEO synergy
Publish feature explainer posts, schema-tag your pages, and link prominently to store listings. Measure store view-through following content spikes. Share one article topic you can publish this week, and we will help shape its call to action.
From impressions to product page views
Impressions show visibility; product page views show curiosity; conversion shows persuasion. Diagnose leaks by segment and country. Share your latest funnel numbers, and we will suggest one experiment to close the biggest gap.
Cohorts, seasonality, and context
Compare by acquisition week to see if updates actually improved outcomes. Watch seasonal swings around holidays and school cycles. Annotate launches and tests. Post a surprising seasonal pattern you noticed, and we will help interpret it.
A/B testing with discipline
Test one hypothesis at a time, predefine success metrics, and run full cycles. Explore product page experiments where available, and keep a changelog. Share your next test idea, and we will pressure-test it for clarity and impact.
Release strategy and changelog storytelling
Ship at a sustainable rhythm so quality never slips. Bundle small fixes, and reserve emergency releases for true blockers. Tell us your ideal release cadence, and we will suggest a checklist to keep it realistic.
Release strategy and changelog storytelling
Translate fixes into user outcomes, highlight a single hero improvement, and invite feedback. A team that rewrote their notes saw reviews mention clarity and care. Share a draft note and we will help punch it up.